Beautiful Actress Sonam Kapoor, fresh from the success of her recent film, is set to replace Beautiful actress Aishwarya Rai as brand ambassador for Kalyan Jewellers, according to a source close to the development.
An official announcement of the association is expected in a couple of days. For almost a year, the company was scouting for a current face to represent the brand as it wants to draw in the younger demographic. Sonam fits the age requirement and carries off Indian as well as international styles, the source said. As a regular at Cannes, she’s known overseas. According to the source, this was also a factor, since the company has operations abroad as well.
Aishwarya was with the brand for three years. While she helped it grow, it now wants to move forward. Interestingly, Amitabh and Jaya Bachchan, who are also ambassadors for the same brand, are still on board.